Marketing

Main ideasDetails to rememberImpact of influencer marketingExploit the persuasive power of influencers to increase visibility and salesBenefits for startupsGain notoriety, credibility and qualified traffic. Improve conversion ratesEffective strategiesDefine clear objectives. Choose influencers aligned with company valuesKey stepsSearch, engage, propose, execute and analyze collaborations

Reading time : 6 min Introduction The phrase "How to make a strategic marketing plan" resonates as an essential question for any organization seeking to thrive in a competitive environment. Pierre Filiatrault, a recognized expert in the field of marketing and professor at UQAM's École des sciences de la gestion, offers an enriched third edition.

Introduction This article is an extract from my forthcoming training course on "How to stand out and find your niche in a crowded market" The customer alignment matrix is a strategic tool used in marketing and customer relationship management. It enables you to visualize and analyze the level of alignment between

Reading time: 6 min Introduction Imagine for a moment that you've just acquired a revolutionary new product. The excitement of the purchase is at its peak, but quickly a question arises: "Now what? How can I best use it?" This is where the art of customer on-boarding comes into play, a process often underestimated but nonetheless

Reading time: 6 min Introduction Developing your brand name is one of the most crucial aspects of building your business. It differentiates your identity in the marketplace and tells your company's story. An effective branding strategy is essential to generate recognition, loyalty and trust.

Reading time : 6 min Introduction Increasing traffic and leads : This article is based on a publication by Jeannette Koczela, Founder and President of the International Association of Life Coaches. In today's digital landscape, the power of generating

Summary The 5Ps of the marketing mix: product, price, promotion, place and people. This article explains the concept of the marketing mix, a set of five strategic elements used by companies to influence consumers and drive sales. Each element is examined in detail, highlighting its importance and implications. In addition, the