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Introduction
This article is a summary of a video presentation by Cedric Watine, who discusses the repulsion of some business leaders to management and puts it into perspective.
Management's not my thing. This phrase, often heard among entrepreneurs, raises a crucial question: how do you run a business without becoming overwhelmed by managerial responsibilities? This article explores solutions and strategies for business leaders who prefer to focus on vision and strategy rather than day-to-day management. We'll look at the challenges of entrepreneurial freedom and the need for management, before proposing an alternative, more effective form of management. We'll also look at the importance of corporate culture and how to maintain it, as well as the benefits and risks of delegating management. Finally, we will present the tools needed to make this transition a success and guarantee the company's performance.
Understanding the problem
Entrepreneurial freedom
Entrepreneurship is often seen as a path to freedom and independence. However, this freedom is often hampered by managerial responsibilities. Immediately after purchase, is the ideal time to follow up with customers. Communicate with them to make sure they can set up and use the product properly. Re-emphasize the benefits of the product and offer them the support they need to take advantage of these benefits.
At Planète Bébé, a company specializing in nursery products, the founders personally contact each new customer 1 week after the sale to ensure that everything is going well with the products purchased. They also offer a follow-up call 1 month later.
Management: an unavoidable necessity
Management is an essential component of a company's success. It helps maintain a positive corporate culture and ensures that teams work together creatively. However, for some entrepreneurs, management is not their cup of tea.
Another form of management
Effective management
There is another way of managing that can be effective. Management techniques can be learned and applied to improve business performance. However, even with effective techniques, some entrepreneurs prefer to focus on vision and strategy.
Big bosses and management
Many big bosses, like Elon Musk or George Lucas, are not good managers. They prefer to concentrate on their projects and visions. This shows that a lack of interest in management is normal, but it also poses a problem: how can you maintain a good corporate culture without management?
Corporate culture
The importance of corporate culture
Corporate culture is determined by management. It is the sum total of the behaviors that take place within a company. A good corporate culture attracts the best talent and guarantees the company's success.
Desired culture versus real culture
It's crucial that the culture desired by the CEO is aligned with the company's actual culture. A mismatch between the two can be disastrous and exasperate business leaders.
Corporate culture and performance
Corporate culture is a major asset to a company's performance. It helps create a positive working environment and encourages team collaboration and creativity.
Corporate culture and talent attraction
A good corporate culture attracts the best talent. Employees look for companies where they can grow and develop. A positive corporate culture is therefore a major asset in attracting and retaining talent.
Delegate management
Winning right-arm training
Crucial question: can we delegate management without jeopardizing our business? The answer is yes, and it's a necessary step if the company is to continue to grow. This is provided that entrepreneurs equip themselves with the necessary skills to identify and train a competent right-hand man or woman, often referred to as a "director". This person takes on day-to-day managerial responsibilities, enabling the entrepreneur to concentrate on strategic vision and value creation. By delegating management, entrepreneurs can free up up to 90% of their time for higher value-added activities, while maintaining the company's performance.
This is what is described in the winning right-arm training course.
The V + R system
The V + R system (Visionary + Director) enables the entrepreneur to concentrate on vision and strategy, while the director manages the day-to-day running of the business. This system frees up 90% of the entrepreneur's time to concentrate on creation and vision.
The advantages of the V + R system
- Freeing up time for creativity
By delegating management, the entrepreneur can concentrate on the creation and vision of the company. This makes it possible to work on the company's culture, strategy and vision.
- Vitality management
Vitality management consists in maintaining the best possible relationship with the director, and holding regular strategic meetings with the teams. This helps to maintain a good corporate culture and guarantee the success of the company.
The risks of the V + R system
- Risks for employees
Employees can be destabilized by this type of management. They may feel abandoned or rejected by the director. It's crucial to manage this transition properly to avoid these risks.
- Conflicts between visionary and director
Conflicts between the visionary and the director can be disastrous for the company. It's important to define roles and responsibilities clearly to avoid such conflicts.
Tools for success
Communication charter
A well-defined communication charter helps formalize everyone's roles and responsibilities. This helps to manage disagreements and maintain a good relationship between the visionary and the producer.
Coordination rituals
Coordination rituals help maintain good communication between the visionary and the director. This allows for regular updating and ensures the company's success.
Big bosses and management
Elon Musk and management
Elon Musk is an example of a great boss who doesn't focus on management. He prefers to concentrate on his projects and visions, such as sending mankind to Mars. This shows that a lack of interest in management is normal, but it also poses a problem: how do you maintain a good corporate culture without management?
George Lucas and management
George Lucas, the creator of Star Wars, is another example of a great boss who doesn't focus on management. He prefers to concentrate on his projects and visions, such as making films.
Solutions for business owners
Delegating management
Management delegation is a solution for business owners who don't want to concentrate on day-to-day management. By delegating management, the entrepreneur can concentrate on the company's vision and strategy.
Conclusion:
Management's not my thing. This statement is understandable, but there are solutions for business leaders who want to delegate management without compromising their company's performance. The V + R system enables you to concentrate on vision and strategy, while leaving day-to-day management to
. By using the right tools and formalizing roles and responsibilities, it is possible to make this transition a success, and guarantee the company's success.
