21 keys to entrepreneurial success: lessons from Baptiste Noury

Table of contents

Reading time: 6 min

Introduction

This article summarizes a podcast by Baptiste Noury, who tackles the essential question of what makes a good entrepreneur. He explains that an entrepreneur's performance depends on individual perspectives, but that certain common characteristics emerge. We'll explore these traits to better understand what it really means to succeed as an entrepreneur. We'll look at how a good entrepreneur measures success using meaningful metrics rather than sales figures alone. We'll also look at how he's motivated by a desire to serve, and the importance of a balanced life outside work. Other aspects such as creation, active listening and the authentic use of social networks will also be discussed, in order to better identify the keys to authentic success.

Measuring success differently

A good contractor

A good entrepreneur doesn't focus solely on sales and profits to measure success. Instead, he focuses on more meaningful metrics, such as moments of joy, profound impact and time freed up. Indeed, customers receive positive messages, experience transformations and profound moments that serve as tangible, natural indicators of success.

Serving rather than selling

A talented manager is motivated by the desire to serve and be useful. In this respect, money becomes a natural consequence of service, rather than a primary objective.

By focusing on usefulness and creating real change, an entrepreneur generates lasting results and improves his or her reputation, which naturally leads to greater profitability.

Setting the rules of the game

A good contractor

A good captain of industry knows when the game stops. He has the emotional maturity to understand that the real inner work begins once the money issue is settled. As a result, he doesn't need to earn more to be happier, and concentrates on deeper aspects of life.

Work-life balance

A good contractor

An accomplished entrepreneur also has a life outside the business. They cultivate passions, hobbies and activities unrelated to business, but which enrich them personally. In short, an entrepreneur who devotes himself exclusively to his business is impoverished, because he loses out on the diversity and richness that life has to offer.

No rigid positioning

An effective leader has no rigid positioning. This is because he understands that his uniqueness is his true positioning. He positions his offers, but not himself. He is not imprisoned by mental straitjackets, and allows himself the freedom to serve different types of customer.

Disappearing to create

The good leader knows how to disappear, to put himself at the service of his deep creativity. He's not dependent on social networks, and builds projects that nourish his soul. What's more, he knows how to disconnect from the world to concentrate on his creative projects.

Genuine pleasure

A good entrepreneur takes genuine pleasure in what he does. He's not impressed by fame and concentrates on the quality of his work. What's more, he admires those who generate joy and excitement, rather than those who merely accumulate material wealth.

Invest and minimize

He's an investor. He puts his money to work and uses levers to maximize results. As a result, he's also a minimalist, seeking to simplify and strip away superfluous layers to get closer to himself.

Document your own existence.

A good contractor

A successful entrepreneur documents his own existence. He writes down his victories, his failures, his lessons and his emotions. He leaves a written trace of his history, which enriches his uniqueness and enables him to monetize his own life.

Be more of an ear than a mouth

He speaks usefully and avoids small talk. What's more, he's busy bringing his ideas to life rather than talking about them.

Making small things big

A good contractor

The good leader does small things with greatness. He's not impressed by big things done small. In fact, he has the soul of an entrepreneur and focuses on the quality of his actions and their impact.

Use social networks authentically

marketing

The talented entrepreneur uses social networks authentically. They don't get caught up in the cult of image and personality. On the contrary, they add value through their content, not through superficial photo shoots.

Living in the country he loves

A successful model entrepreneur lives in the country he loves, not the one that suits him fiscally or socially. What's more, he doesn't sell his lifestyle and concentrates on living and enjoying his own life.

Saying no

A wise business owner knows how to say no. He puts himself first and understands that other people's lives are other people's lives. What's more, he takes vacations and knows how to energetically and creatively recharge his soul.

Knowing your internal workings

A good contractor

A successful entrepreneur knows his inner workings. He knows when he feels good and when he feels bad. He trusts himself and doesn't hide behind abstract concepts like discipline.

No detailed long-term vision

A good entrepreneur doesn't need a detailed long-term vision. He knows that the present is all there is, and moves forward project by project. He's aware that tomorrow everything may come to a halt, and doesn't over-plan things.

Vary your interests

A good contractor

A talented entrepreneur varies his interests. He continually cultivates his curiosity in as many fields as possible. What's more, he's not just in it to accumulate material wealth, but also to seek out life experiences.

Having a teammate

A good contractor

The good manager has a teammate. People don't build things alone, and the idea of selfmade is a huge lie.

He has the humility to recognize that he didn't do it all himself.

So nothing he does can be achieved without the help of others.

Vary the formats of your creations

small business

A successful pioneer varies the formats of his creations. He tries out different ways of conveying his message and isn't afraid to try new things.

No hiding behind an identity label

6 steps to growing your business

Successful entrepreneurs don't hide behind labels. He knows how to see beyond labels and understands that every human being is unique and complex.

Driven by love

A good contractor

A successful entrepreneur is driven by love. He does things for love, first for himself and then for others. Because of this, he knows that the desire to serve is the world's most powerful lever for generating big results.

Conclusion:

Being a good entrepreneur means first and foremost being in alignment with yourself and your values. It's about measuring success by deeper, more meaningful criteria, focusing on service and value creation, and living a balanced, authentic life. By following these principles, an entrepreneur can not only succeed in business, but also find joy and personal fulfillment.

A successful entrepreneur is someone who is in harmony with himself, his passions and the world around him. It's about being a visionary, a creator and a servant, while remaining authentic and humble.

To listen to Baptiste Noury's full podcast What does it mean to be a good entrepreneur?

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