February 10, 2025

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Marketing

How to make a strategic marketing plan: A step-by-step guide to success

Reading time : 6 min Introduction The phrase "How to make a strategic marketing plan" resonates as an essential question for any organization seeking to thrive in a competitive environment. Pierre Filiatrault, a recognized expert in the field of marketing and professor at UQAM's École des sciences de la gestion, offers an enriched third edition.

Learn how we helped 100 top brands gain success

Learn how we helped 100 top brands gain success