In the business world, growth is the Holy Grail that every entrepreneur strives for. In my 40 years of experience, I've learned that corporate gifts can be a powerful lever for stimulating that growth. But beware, it's not as simple as it sounds. The key lies in defining
Reading time : 6 min Introduction The phrase "How to make a strategic marketing plan" resonates as an essential question for any organization seeking to thrive in a competitive environment. Pierre Filiatrault, a recognized expert in the field of marketing and professor at UQAM's École des sciences de la gestion, offers an enriched third edition.
Reading time : 6 min Introduction In today's digital world, digital marketing has become an essential pillar for any business looking to stand out and prosper. Whether you're a novice or an expert, understanding the dynamics of digital marketing can transform your approach and help you achieve your goals.
Reading time : 6 min Introduction In today's digital world, digital marketing has become an essential pillar for any business looking to stand out and prosper. Whether you're a novice or an expert, understanding the dynamics of digital marketing can transform your approach and help you achieve your goals.
Reading time: 6 min Introduction This article is a summary of a conference given by Stan Leloup, the creator of Marketing Mania. Today, Stan Leloup is France's best-known marketing trainer, with 300,000 subscribers and over 13 million views on YouTube.
Reading time: 6 min Introduction You've probably heard about the amount of work it takes to become an entrepreneur. It's true that it takes dedication and planning, but new entrepreneurs are popping up every day and you could be one of them. Contrary to what many people think, becoming an entrepreneur
Reading time : 6 min Introduction John C. Maxwell, the American leadership expert, speaks to more than 250,000 people every year and changes the lives of more than a million through his seminars, books and audiocassettes. He has written over 20 books, including Provoke Leadership,
Reading time: 6 min Introduction Having explored the importance of developing a clear vision and communicating effectively in Part 1 , it's time to focus on other essential aspects of leadership. In this Part 2, we'll be looking at how to inspire trust, encourage personal development and build confidence.
Reading time : 6 min Introduction This article summarizes a video by Anthonny Nevo, founder of the startup "Vie de dingue", whose content is as relevant as ever. 2025 is shaping up to be a pivotal year for digital entrepreneurship in an ever-changing world. Here's an in-depth analysis of the most
Reading time: 6 min Introduction In this article, we summarize an Entrepreneur Mindset conference on the recent poor strategic choices made by sportswear giant Nike, which recently suffered a colossal one-day loss of $27.5 billion. This staggering fall has reduced the value of