Reading time: 6 min In the first part of this article, we identified the difficulties of setting up a business with no initial capital: The need for funds: To earn money, you need to sell products or services. Without initial capital, it's difficult to acquire these products, especially as suppliers
Reading time: 6 min Summary: How to start a business with no capital outlay is a major challenge, as initial costs are often high, whether for purchasing raw materials, renting premises or investing in digital tools. However, there are a number of strategies that can help reduce these costs while maximizing the benefits.
Summary The 5Ps of the marketing mix: product, price, promotion, place and people. This article explains the concept of the marketing mix, a set of five strategic elements used by companies to influence consumers and drive sales. Each element is examined in detail, highlighting its importance and implications. In addition, the
Summary Google optimization techniques: this article highlights the crucial importance of a solid SEO strategy for any online business. It compares navigating the web without an SEO strategy to traveling without a map, highlighting the need for a clear plan to achieve online goals.We'll explain that the
Summary Discover strategies to boost your website's reliability and improve its ranking in search results. From installing an SSL certificate to optimizing the user experience, this article guides you towards a solid online presence. reading time: 6min Introduction In a complex digital environment, improving your website's
Summary The essentials of writing an effective sales page The article explores the essentials of writing an effective sales page, based on a training course by Aurélien Amacker. It stresses the importance of deeply understanding your target audience, using their own words and phrases to establish a bond of trust. The four main steps
Abstract This article explores the role of successful Panera Bread innovation. It draws on lessons learned from interviewing Panera Bread founder and former CEO Ron Shaich, who transformed a small bakery into a successful restaurant chain. Ron Shaich encourages you to define your medium-term vision and