Summary:
Optimizing your Fiverr & Upwork profiles is essential to your success as a freelancer.
Here are some practical tips to help you stand out on these platforms.
Complete your profile: Fill in all the sections in detail: skills, experience, and training. Add a professional photo to build trust.
Use social channels: Integrate links to your LinkedIn, Facebook, Instagram profiles, and your website to reinforce your authority and attract more customers.
Highlight your visual content: Add images, videos, and documents to your listings to capture the attention of potential customers.
Set appropriate rates: Offer competitive rates, especially in the beginning, to attract more customers and adjust them as you accumulate positive reviews.
Offer attractive deals: Respond to buyers' specific requests with compelling proposals and maximize your chances of winning orders.
Build customer loyalty: Maintain regular, honest communication with your customers. Offer discounts or additional services in case of delays to guarantee satisfaction.
By following these tips, you can create an effective profile on Fiverr and Comup, attract more customers and succeed as a freelancer.
Reading time: 6 min
Introduction
In the second part of this series of articles we looked at: How to get funding to start a business?
In this third part, discover our recommendations for creating an attractive profile on Fiverr and Comup, maximizing your chances of success on freelancing platforms. Learn how to structure your information, use striking visuals and set competitive rates to stand out and attract potential customers.
Lesson one: Complete your profile.
Complete your profile carefully, listing your skills, experience and training, and adding a profile photo. Answer the following questions in your description:
- Who are you?
- What's your background?
- What do you love about your work?
- How can you help customers?
- What are your professional values?
A well-written description will highlight your skills and attract customers' attention.
Lesson two: Use social channels to your advantage.
Next, include links to any external channels outside of Fiverr or Comup that may be relevant to showcasing your professional authority. This includes everything from LinkedIn to your Facebook and Instagram pages, from Twitter to your website.
Having a social page and blog to advertise your services outside the platform can be useful for generating traffic and climbing the platform's internal search engine.
Lesson three: Highlight your visual content
Create your content (your finished works, a kind of showcase) as complete as possible, adding useful details to profile your services and more: accompany your ads with images, videos, documents. Try to attract buyers by also communicating with visual content, as it represents the first point of interest for those who don't yet know you. Always offer a free trial; this helps a lot.Try to attract buyers by also communicating with visual content, as it represents the first point of interest for those who don't yet know you.
Always offer a free trial; this helps a lot.
Lesson four: set up a pricing structure tailored to your services.
This is a crucial lesson that many Fiverr sellers have had to learn the hard way: newcomers to the platform are often seen offering services in the three-digit price range despite not yet having any reviews or references. The likelihood of someone accepting such an offer is extremely low due to the vast competition on Fiverr and Comup. As a result, you will initially have to sacrifice a high hourly wage, even if you have extensive experience in your field. It's advisable to have benefits starting at $5 for the cheapest package. This way, you increase the likelihood that someone will click on your gig and make a purchase.
Lesson five: Make attractive offers .
To increase your chances of landing business on Fiverr and Comup, take advantage of buyer requests. Respond to these special requests with compelling, personalized offers. Take advantage of the 10 daily requests to maximize your chances. Instead of simply applying, show your commitment by submitting a free work sample. This proactive approach will set you apart from other freelancers and increase your chances of being selected. Don't forget that the initial objective is to obtain positive reviews to strengthen your reputation and justify higher rates in the future.
This video explains very well how to break into a freelance services marketplace like Comup.
Lesson six: Build customer loyalty
Building customer loyalty is essential to the long-term success of your freelance platform business. When you receive orders, do everything you can to retain your customers and establish a relationship of trust with them.
Companies looking for freelancers on these platforms generally don't want to constantly change providers. If they have a positive experience with you and trust you, they'll be more inclined to come back to you for future projects.
To build customer loyalty, make sure you provide a quality service, communicate regularly with your customers and be transparent about any delays or problems. Don't forget that honesty, sincerity and the quality of your work are key to establishing a solid, lasting relationship with your customers.
Lesson seven: Develop your skills continuously
For those who think they don't have the skills, know that YouTube is a free learning goldmine. With millions of videos on subjects as varied as programming, photography and digital marketing, you can learn new skills at your own pace and personalize your learning path.
Imagine wanting to learn how to program or create a website. By simply typing "programming tutorial" or "how to create a blog step-by-step" into the YouTube search bar, you'll have access to thousands of how-to videos, ranging from basic concepts to advanced techniques. Thanks to the diversity of content creators, you're sure to find a teaching style that suits you.
Don't let excuses hold you back any longer: freelance marketplaces offer a wealth of job opportunities in a variety of sectors. The more convincing your application and offer, the greater your chances of being selected. Make the most of the ten daily applications and make a regular effort to find work.
Don't hesitate to prepare the work in advance and apply by saying: "Hello, I've finished this job for you. You can keep it for free or ask me to create one with all the customizations you need." This will give you a head start on other applicants and help you to gather positive reviews, which are essential for building your reputation on freelance marketplaces.
By consistently offering quality services and gathering positive reviews, you'll be able to raise your prices and attract more customers.
Conclusion
Creating an excellent profile on Fiverr and Comup is a crucial step to success as a freelancer. By following the tips detailed in this article, you can optimize your profile to attract more potential clients and increase your chances of landing lucrative contracts. Carefully complete all sections of your profile, use attractive visuals, establish competitive pricing and leverage social channels to promote your services. Communication and customer loyalty are also key elements in building a solid and lasting reputation on these platforms.
Ultimately, the key to success lies in your ability to constantly improve your skills and offer exceptional quality service. Use available resources, such as online tutorials and training platforms, to stay up-to-date and stand out in a competitive market. With perseverance, the right strategy and a professional approach, you can turn your freelance activity into a thriving business on Fiverr and Comup and other freelance marketplaces.Don't miss the last part of this article series which will look at the sources of finance available to you for the realization of your projects.
This article is a summary of publications by Alessandro Boldini
